{"id":1217,"date":"2026-07-25T06:45:14","date_gmt":"2026-07-25T06:45:14","guid":{"rendered":"https:\/\/poyaofficialstore.com\/journal\/"},"modified":"2026-07-27T09:40:08","modified_gmt":"2026-07-27T09:40:08","slug":"journal","status":"publish","type":"page","link":"https:\/\/poyaofficialstore.com\/th\/journal\/","title":{"rendered":"Journal"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1217\" class=\"elementor elementor-1217\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5c13f e-flex e-con-full e-con e-parent\" data-id=\"9c5c13f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a78ebf elementor-widget elementor-widget-text-editor\" data-id=\"8a78ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"poya-eyebrow poya-eyebrow--accent\" style=\"margin:0 0 22px; text-align:center;\">The Journal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36ac7c poya-heading-invert poya-center-title elementor-widget elementor-widget-heading\" data-id=\"e36ac7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Notes on <em>Sustainable Luxury<\/em> &amp; Wearable Art.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9865a elementor-widget elementor-widget-text-editor\" data-id=\"6e9865a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:1em; line-height:1.8; color:#D9D2C6; max-width:38em; margin:24px auto 0; text-align:center;\">Stories on Sophisticated Maximalism, ethical craftsmanship, and life at the intersection of style and conscience \u2014 from POYA, Bangkok.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1e5226 e-flex e-con-full poya-narrow-lg-off e-con e-parent\" data-id=\"d1e5226\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-630f0bf e-flex e-con-boxed e-con e-parent\" data-id=\"630f0bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666c201 elementor-widget elementor-widget-image\" data-id=\"666c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295-683x1024.webp\" class=\"attachment-large size-large wp-image-252\" alt=\"POYA black blazer over polka and stripe dress\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295-683x1024.webp 683w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295-200x300.webp 200w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295-768x1152.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295-600x900.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06295.webp 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf7941a e-flex e-con-boxed e-con e-parent\" data-id=\"cf7941a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b19dd47 elementor-widget elementor-widget-text-editor\" data-id=\"b19dd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"poya-eyebrow poya-eyebrow--accent\" style=\"margin:0 0 20px;\">Featured &middot; Brand Philosophy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851c45e elementor-widget elementor-widget-heading\" data-id=\"851c45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Sophisticated Maximalism? Inside POYA's Design DNA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0349c87 elementor-widget elementor-widget-text-editor\" data-id=\"0349c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.9375em; line-height:1.85; color:#4A423A; margin:22px 0 20px;\">Bold pattern, considered structure \u2014 the design language behind every POYA collection. Sophisticated Maximalism isn&#8217;t about doing more; it&#8217;s about doing more with intention, so every silhouette still reads as disciplined, wearable art.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b96c8 elementor-widget elementor-widget-text-editor\" data-id=\"94b96c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.2em; color:#14110F; border-left:2px solid #A67C42; padding-left:20px; margin-bottom:28px; line-height:1.6;\">&#8220;True luxury isn&#8217;t what a garment costs \u2014 it&#8217;s what it doesn&#8217;t cost the planet.&#8221;<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a8bc3 e-flex e-con-boxed e-con e-parent\" data-id=\"39a8bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9ad0a elementor-widget elementor-widget-text-editor\" data-id=\"0b9ad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"poya-arrow-link\" style=\"font-size:0.75em; letter-spacing:0.14em; text-transform:uppercase; border-bottom:1px solid #14110F; padding-bottom:2px;\">Read The Story &rarr;<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5050b43 elementor-widget elementor-widget-text-editor\" data-id=\"5050b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size:0.75em; color:#8a8074;\">6 min read<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdd769 e-flex e-con-full e-con e-parent\" data-id=\"1bdd769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a20de9 elementor-widget elementor-widget-text-editor\" data-id=\"2a20de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"poya-eyebrow poya-eyebrow--accent\" style=\"margin:0 0 20px; text-align:center;\">Latest Stories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c582f poya-center-title elementor-widget elementor-widget-heading\" data-id=\"73c582f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From The Atelier<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651f38f e-flex e-con-full poya-grid poya-grid--3 e-con e-parent\" data-id=\"651f38f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df112b5 e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"df112b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f8002d e-flex e-con-boxed e-con e-parent\" data-id=\"5f8002d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72df387 elementor-widget elementor-widget-image\" data-id=\"72df387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007-683x1024.webp\" class=\"attachment-large size-large wp-image-238\" alt=\"POYA pastel check shirt, editorial portrait\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007-683x1024.webp 683w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007-200x300.webp 200w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007-768x1152.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007-600x900.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06007.webp 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca035b6 elementor-widget elementor-widget-text-editor\" data-id=\"ca035b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Sustainability<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285a60e elementor-widget elementor-widget-text-editor\" data-id=\"285a60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">Why Premium Belgian Linen Is the Future of Ethical Fashion<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e0090 elementor-widget elementor-widget-text-editor\" data-id=\"f5e0090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">Belgian linen uses a fraction of the water and pesticides cotton demands \u2014 and it only softens with age.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc36674 e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"fc36674\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2c02ca e-flex e-con-boxed e-con e-parent\" data-id=\"e2c02ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d111c elementor-widget elementor-widget-image\" data-id=\"c7d111c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396-683x1024.webp\" class=\"attachment-large size-large wp-image-257\" alt=\"POYA blue pinstripe shirt and shorts set, garden\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396-683x1024.webp 683w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396-200x300.webp 200w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396-768x1152.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396-600x900.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06396.webp 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b850a elementor-widget elementor-widget-text-editor\" data-id=\"a9b850a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Resort Wear<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0128cf elementor-widget elementor-widget-text-editor\" data-id=\"d0128cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">Packing for a Getaway: The POYA Guide to Resort Wear<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a41e0 elementor-widget elementor-widget-text-editor\" data-id=\"08a41e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">Multi-way pieces that pack light and layer easily \u2014 resort style built for real travel.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8354a7 e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"e8354a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a23823f e-flex e-con-boxed e-con e-parent\" data-id=\"a23823f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-557b904 elementor-widget elementor-widget-image\" data-id=\"557b904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"846\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4-968x1024.webp\" class=\"attachment-large size-large wp-image-205\" alt=\"POYA designer reviewing a hand-drafted pattern\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4-968x1024.webp 968w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4-284x300.webp 284w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4-768x812.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4-600x635.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA4.webp 1418w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0391dc elementor-widget elementor-widget-text-editor\" data-id=\"c0391dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Craftsmanship<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10ae03 elementor-widget elementor-widget-text-editor\" data-id=\"f10ae03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">Inside Our Bangkok Atelier: Limited-Edition, By Hand<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d6994 elementor-widget elementor-widget-text-editor\" data-id=\"75d6994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">Why we cap every run small \u2014 and what it takes to finish a piece by hand, batch after batch.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d24ff e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"c8d24ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e3f766 e-flex e-con-boxed e-con e-parent\" data-id=\"6e3f766\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d1cab elementor-widget elementor-widget-image\" data-id=\"b5d1cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588-683x1024.webp\" class=\"attachment-large size-large wp-image-260\" alt=\"POYA grey polka dot blazer with pink striped shirt\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588-683x1024.webp 683w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588-200x300.webp 200w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588-768x1152.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588-600x900.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/DSC06588.webp 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b547de6 elementor-widget elementor-widget-text-editor\" data-id=\"b547de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Brand Story<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efd9bb elementor-widget elementor-widget-text-editor\" data-id=\"1efd9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">Meet Mademoiselle P: The Muse Behind Every Collection<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db72146 elementor-widget elementor-widget-text-editor\" data-id=\"db72146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">She moves between boardroom and garden party. Here&#8217;s how she shapes what POYA designs next.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c08288 e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"0c08288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a87a527 e-flex e-con-boxed e-con e-parent\" data-id=\"a87a527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7793bb7 elementor-widget elementor-widget-image\" data-id=\"7793bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA-768x1024.webp\" class=\"attachment-large size-large wp-image-204\" alt=\"POYA pattern-cutting table, hand-inspected craftsmanship\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA-768x1024.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA-225x300.webp 225w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA-600x800.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA.webp 1109w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe430f elementor-widget elementor-widget-text-editor\" data-id=\"ffe430f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Care Guide<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5989ae0 elementor-widget elementor-widget-text-editor\" data-id=\"5989ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">How to Care for Premium Linen: A POYA Guide<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7c272 elementor-widget elementor-widget-text-editor\" data-id=\"bf7c272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">Wash cold, skip the dryer, iron while damp \u2014 the habits that keep Belgian linen soft for years.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eed47e6 e-flex poya-article-card e-con-boxed e-con e-parent\" data-id=\"eed47e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-816d5b6 e-flex e-con-boxed e-con e-parent\" data-id=\"816d5b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93fb8d3 elementor-widget elementor-widget-image\" data-id=\"93fb8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5-1024x690.webp\" class=\"attachment-large size-large wp-image-206\" alt=\"POYA founder at the design studio, behind the scenes\" srcset=\"https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5-1024x690.webp 1024w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5-300x202.webp 300w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5-768x518.webp 768w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5-600x404.webp 600w, https:\/\/poyaofficialstore.com\/wp-content\/uploads\/2026\/07\/behind-the-scenes-POYA5.webp 1159w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71607c elementor-widget elementor-widget-text-editor\" data-id=\"d71607c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.6875em; letter-spacing:0.14em; text-transform:uppercase; color:#A67C42; margin:20px 0 10px;\">Design Philosophy<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ef908 elementor-widget elementor-widget-text-editor\" data-id=\"20ef908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.25em; color:#14110F; margin-bottom:10px; line-height:1.35;\">From Sketch to Sample: How a POYA Pattern Comes to Life<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9952c elementor-widget elementor-widget-text-editor\" data-id=\"4a9952c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.875em; line-height:1.7; color:#4A423A;\">Every silhouette is drafted, cut, and adjusted by hand before it ever reaches a client \u2014 here&#8217;s that process, start to finish.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ce061 e-flex e-con-full e-con e-parent\" data-id=\"13ce061\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65c3ad6 elementor-widget elementor-widget-text-editor\" data-id=\"65c3ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"poya-eyebrow poya-eyebrow--accent\" style=\"margin:0 0 20px; text-align:center;\">What We Write About<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d8ed3 poya-center-title elementor-widget elementor-widget-heading\" data-id=\"47d8ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable Luxury, Explained<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5188732 e-flex e-con-full e-con e-parent\" data-id=\"5188732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c49999b e-flex e-con-boxed e-con e-parent\" data-id=\"c49999b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81b0e2 elementor-widget elementor-widget-text-editor\" data-id=\"d81b0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.375em; margin-bottom:10px;\">Fabric Craft<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83eaf7b elementor-widget elementor-widget-text-editor\" data-id=\"83eaf7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.8125em; line-height:1.7; color:#4A423A;\">Belgian linen, bamboo fiber, and the natural materials behind every POYA piece.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e4eccc e-flex e-con-boxed e-con e-parent\" data-id=\"3e4eccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66dd584 elementor-widget elementor-widget-text-editor\" data-id=\"66dd584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.375em; margin-bottom:10px;\">Design Philosophy<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa43a6a elementor-widget elementor-widget-text-editor\" data-id=\"fa43a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.8125em; line-height:1.7; color:#4A423A;\">Sophisticated Maximalism, decoded \u2014 bold pattern with disciplined structure.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53100f e-flex e-con-boxed e-con e-parent\" data-id=\"a53100f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082a3c0 elementor-widget elementor-widget-text-editor\" data-id=\"082a3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.375em; margin-bottom:10px;\">Styling Guides<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721e032 elementor-widget elementor-widget-text-editor\" data-id=\"721e032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.8125em; line-height:1.7; color:#4A423A;\">Work-to-Caf\u00e9 dressing, resort edits, and multi-way styling tips.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-892f60a e-flex e-con-boxed e-con e-parent\" data-id=\"892f60a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4ae01 elementor-widget elementor-widget-text-editor\" data-id=\"7d4ae01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.375em; margin-bottom:10px;\">Garment Care<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcd263 elementor-widget elementor-widget-text-editor\" data-id=\"9fcd263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-size:0.8125em; line-height:1.7; color:#4A423A;\">How to wash, store, and extend the life of premium natural fibers.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff190b5 e-flex e-con-full e-con e-parent\" data-id=\"ff190b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a944f2 elementor-widget elementor-widget-text-editor\" data-id=\"0a944f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"poya-eyebrow poya-eyebrow--accent\" style=\"margin:0 0 20px; text-align:center;\">Stay In The Loop<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a455e22 elementor-widget elementor-widget-text-editor\" data-id=\"a455e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family:'Cormorant Garamond',serif; font-style:italic; font-size:1.6em; color:var(--e-global-color-white); max-width:34em; margin:0 auto 30px; text-align:center; line-height:1.5;\">New Journal stories, collection launches, and limited-edition drops \u2014 first, on LINE.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6132cc1 poya-btn-invert elementor-widget elementor-widget-button\" data-id=\"6132cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lin.ee\/P7rsOdA\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat On LINE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Notes on Sustainable Luxury &amp; Wearable Art. Stories on Sophisticated Maximalism, ethical craftsmanship, and life at the intersection of style and conscience \u2014 from POYA, Bangkok. Featured &middot; Brand Philosophy What Is Sophisticated Maximalism? Inside POYA&#039;s Design DNA Bold pattern, considered structure \u2014 the design language behind every POYA collection. Sophisticated Maximalism isn&#039;t about doing [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1217","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/pages\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":2,"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/pages\/1217\/revisions"}],"predecessor-version":[{"id":1370,"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/pages\/1217\/revisions\/1370"}],"wp:attachment":[{"href":"https:\/\/poyaofficialstore.com\/th\/wp-json\/wp\/v2\/media?parent=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}